Came across this article on images on Facebook that work best. I'd say from my experience that this article is right on. Hope you enjoy.
3 Types Of Facebook Image Ads That Work
Jun 13, 2011 at 12:01pm ET by Mona Elesseily
One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign. In this article, I’ll cover images that convert well and various ways to effectively test Facebook images.
Of course, your mileage may vary. I’ve surveyed current expert opinion on leading-edge trends with Facebook ad performance, and found the work of Jennifer Sheahan from FBadsLAB to be particularly insightful. In fact, I credit many of the following tips to Jen and a recent conversation I had with her.
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