As Director of Marketing and Business Development at Underground Elephant my role is to develop high-level relationships in the lead generation and performance advertising verticals. My focus is in the Education and Financial spaces. I am an avid animal lover and member of the humane society. Whenever I have free time I spend it playing with my puppy, watching sports and reading up on trends in the industry.
Came across this article on images on Facebook that work best. I'd say from my experience that this article is right on. Hope you enjoy. 3 Types Of Facebook Image Ads That Work Jun 13, 2011 at 12:01pm ET by Mona Elesseily
One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign. In this article, I’ll cover images that convert well and various ways to effectively test Facebook images.
Of course, your mileage may vary. I’ve surveyed current expert opinion on leading-edge trends with Facebook ad performance, and found the work of Jennifer Sheahan from FBadsLAB to be particularly insightful. In fact, I credit many of the following tips to Jen and a recent conversation I had with her. Read Full article Here
It’s pretty evident that social media and networking sites are the best thing since sliced bread, but new research is confirming that they decide which loaf you will buy. Controlling market trends is no easy task, but social media has found a unique niche in the online market. A recent study was conducted by ROI Research Inc to investigate the affect that social media has on our lives, with an emphasis on consumer behaviors. In particular, our attitude’s towards particular brands and products was studied. The sample of three thousand social network users led to resounding results.
• 50% of Facebook users click on Facebook ads to "like" a brand
• 37% learned about a new product or service from a social networking site
• 32% of respondents have recommended a product/service/brand to friends via a social networking site
• 32% of Twitter users re-tweet content provided by a company or product Source: ROI Research, June 2010
Frequency of Activities on Facebook (% of Respondents)
Social Activity
Facebook Respondents (Once a week or more)
Twitter Respondents (At least once a week)
Make comments about other people's post
54%
Visit company or product pages
25%
Login to other sites using Facebook
25%
Share an opinion about a company
22%
33%
Click on an ad on Facebook
22%
Make a recommendation
20%
32%
Re-post content
19%
Ask for a product or service
17%
30%
Source: ROI Research, June 2010
More printable coupons [49%]
Notifications of sales and special deals [46%]
Information about new products [35%]
Average Online Spending by Time Spent on Facebook & Twitter ($ in Q1, 2010)
Type of User
Facebook Spenders
Twitter Spenders
Heavy
$67
$43
Medium
61
75
Light
50
73
Non-visitor
27
43
Source: ComScore, May 2010 (User: Heavy, top 20% of visitors by time spent on site; Medium, next 30%, Light, lowest 50%)
The social media champion from this study is without a doubt Twitter. Twitter users are more inclined to make an online purchase than Facebook users. Those who love to Tweet have more interest and awareness on brand updates, new products, and updated company services. What really drives this study home for me is according to eCommerce by the end of 2010 nine out of ten corporate businesses will be using social media networks. I’d say that’s better than sliced bread.
